Tag Archive | broke

Tear down these (excessive) paywalls

I attempted to watch Super Bowl LX on television this past Sunday. As I pay for several subscription services, I assumed that one of them would be able to show me the game, which was broadcast on a national network that one would be able to watch for free if you had a traditional or cable television.

As a Jets fan, I have absolutely no reason to watch postseason football, but I wanted to watch the Super Bowl to see the halftime show, which generated pointless and contrived garbage controversy, and to see if the game or commercials might be entertaining.

Last year, I was able to stream the Super Bowl so my daughters could catch a glimpse of Taylor Swift in the stands. I didn’t have to subscribe to anything new or pay a fee to see the game, and it worked out well. My girls got to see Taylor Swift and the game was interesting to watch by Super Bowl standards.

But it was not to be. I tried every service I could find that offered live streaming of the super bowl, but all I was able to access without a subscription were live feeds of people watching the game at a bar or in some kind of lounge area, or video-game approximations of the action on the field. Neither was the game.

To get the Super Bowl score during the game on The New York Times website, I’m blocked and told I need to upgrade my subscription to include The Athletic, a premium service because apparently the bespoke genius of The New York Times has found a way to give us the score of a football game that is premium and better than the masses of hoi polloi who long ago figured out how to do this.

This was especially sad to see The New York Times sink to these depths. The Times is one of the first websites I ever had a subscription to. Back when it was free, I signed up online and got a cool username and password for the Times website that still works to this day. It was a rite of passage in entering the digital age, and I was proud to begin my journey of consuming news online with the newspaper of record.

I gladly stained my hands and arms reading vociferously since my father introduced me to the Gray Lady when I was in middle school. Now I’m just another mark that the Times thinks it can squeeze for an extra subscription to get the score of a football game. ESPN’s web site had the score of the game without going through a paywall, but I would have just as soon given that web traffic to the Times.

I had to enjoy the Super Bowl vicariously through the news and social media posts of friends and family. As a large, national event, it goes against the populist American ethos for the Super Bowl to be shuttered behind multiple pay walls. I felt betrayed by the providers I already pay handsomely for access to the digital world, even if I was probably the better for it.